Michael & Gill Waller have been loyal customers of ours from 2023 and have used a range of our products from Biscon Meal to Mixed Pellets. For the past year, they have been consistently feeding the Cereal Blend 16%, read on to see the great results they have had with their award winning Dexters!
“Our show cows have truly excelled this season, thriving on a grass-based diet complemented with Midland Feeds’ high-quality supplement feed. The results speak for themselves — condition, performance, and consistency in the ring have been outstanding.
We’re proud to work alongside a feed partner that understands the balance between great grass and the right nutritional support. Here’s to continued success, healthy cattle, and more great days in the show ring ahead! “
Why 16% Protein Works Well for Store Cattle
🔹 Supports Growth Without Overfeeding Protein
Store cattle don’t need extremely high protein like dairy heifers. Around 16% hits the sweet spot: enough to support muscle growth and rumen function without wasting nutrients.
🔹 Efficient Weight Gain
The energy from cereal grains fuels daily gain, while the protein helps build lean muscle. This means better feed-to-gain ratios — a key economic win for producers.
🔹 Stable Rumination and Better Digestibility
Cereal blends, when properly balanced with forage, help maintain healthy rumen fermentation — critical for efficient digestion and overall cattle health.
For further information on how we can help with your store cattle and how to get the best results from your beasts, please contact us on 01949 844700 where our friendly team will offer advice and a no obligation quotation for bagged or bulk feed, collected from one of our stores or delivered straight to your farm.

